Last week, I had the pleasure of teaching a research education section on social media for a Division I tutorial class. The class will contribute to a Tumblr that compiles theater reviews from around the Five College consortium. Collectively, the class will write critical reviews that demand the serious effort and rigorous analysis that one expects in scholarly communication in a venue where many of them write for ‘anyone who will read’ or ‘their friends and family.’ It was fun to interrogate ideas of audience in social media and think about norms for different regions of the internet. We did some concept mapping that was quite revealing:
Of course, thinking about social media, audience, and scholarly communication got me thinking about why I write what I write where I do on the internet. Do I write different in different places, do I share different things on different channels? Where am I on the internet?
Hence, I thought I’d offer a social media inventory loosely defined as the social places where I create and share content with people – friends, colleagues, students, family:
Facebook the social media platform we love to hate. This is for my friends, a good cross section of whom are also colleagues. I’ll share photos, wish friends a happy birthday, occasionally throw in an article I really liked from Instapaper. I keep my privacy settings pretty locked down so people not in my immediate network can’t see my activity. It’s strictly personal.
Twitter: the social network some people hate. I love Twitter. It’s professional with some personal stuff thrown in, too. Cat photos, beer reflections, New England sports agita. Again, many of my friends are also colleagues. I live-tweet relevant lectures and conferences I attend. I love participating in robust back channel conversations. I love the second screen experience during elections, sporting events, and cheesy award shows.
Tumblr: the social network of gif aficionados. I used to post there more regularly before I transitioned to this space on WordPress,but I still share photos, occasional musings, and reblogs from different voices I admire. I read my Tumblr stream religiously in Flipboard.
Instagram: The emo, hipster social network. With photos. Sometimes with hastags. I favor individuals who post photos of CATS or other cute animals. But mostly CATS. Some of what I photograph for Instragram will end up on Twitter or Facebook. But nearly everything I photograph comes from my iPhone and Instagram. I really enjoy social photography with my friends. (Note: I deleted my Instagram account in Jan 2013)
Spotify: Music. All the time. I am strangely guarded about what I listen to at work, at the gym, at home when I’m writing or when I’m on the bus to work. Music has been a constant in my life whether it was performing classical music in high school, hosting my own radio show in College (holla 919.9 WOZQ!), or blasting in it in my car. Music is personal, so it’s not open for the world to see and discover. I social network with myself.
Zotero:See my research, comment on my research, share your research. I evangelize about Zotero on the regular. And the group element is powerful. What better, more expedient way to share information with collaborators than in the bibliographic management system I use to do research?
WordPress:The blogging place. I follow some sites on WordPress and I get pretty psyched when I see certain blogs’ freshly pressed content in my inbox. It’s where this site lives and where my professional voice feels strongest.
In all of these channels or contexts, I have an audience in mind. Audience pervades conversations around social media as our concept map in the above image conveys. Where and when you create/consume/comment on the internet matters. And we all have to evaluate what we are doing and what we are saying on the internet so we are not just howling at the moon.
It’s not JUST about GUARDING against our reputations as the conversation so often goes, but social media is also an opportunity to explore our voices, tell our stories, cultivate a room of our own, so others may find us.